social media management for small businesses

Upgrade your social media presence without the stress.

the 31 Social Co. approach

As a Central Indiana Social Media Manager, I bring a results-driven perspective to social media management built on hands-on experience with small businesses across multiple industries. Since starting my business in 2023, I’ve operated in fast-paced environments where timelines are tight, collaboration is essential, and strategy has to work within real budgets.

I’ve worked with both service-based and product-based brands, including retail shops, nonprofits, and community organizations. Every brand has different goals, audiences, and challenges, which is why I adapt each strategy to fit your vision and objectives. The result is a customized approach designed to support growth, strengthen your brand, and connect with the right audience.

Social Media Manager in Central Indiana working on content strategy for small businesses
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CLIENT RESULTS

  • Social media growth results showing increased engagement for a small business client over 90 days

    510K ACCOUNTS REACHED.

  • Social media analytics showing growth in engagement of 74,176 with a 42% increase, and 4,169 net followers with a 108% increase over the past 90 days for a small business in Central Indiana.

    74,176 ENGAGMENTS.

  • Social media analytic results showing 52,189 views in the last 28 days, with a 103.6% increase from the previous 28 days. The bar graph compares last 28 days (52K views) to previous 28 days (25K views) for a small business owner.

    52,189 POST VIEWS.

  • Screenshot of social media analytics showing reach of 4,560, impressions of 4,892, post reactions/comments/shares of 225, and total clicks of 533.

    533 POST CLICKS.

  • THOUSANDS OF VIDEO VIEWS.

  • Social media growth of 2.3 million post views in Central Indiana-Small business marketing-Social Media Strategy-Social Media Growth-Social Media Manager

    2.3 MILLION POST VIEWS.

  • Social Media growth for a small business in Central Indiana of 5,115 new followers by using 31 Social Co as their social media manager

    5,115 NEW FOLLOWERS.

  • Social media growth of 199,393 views of a 90 days period for a small business in Central Indiana using 31 Social Co as their social media manager-social media manager-social media marketing

    199,393 POST VIEWS.

BUSINESSES I’VE WORKED WITH

  • Logo for Nickel Plate Express featuring a vintage train locomotive and bold yellow and gray text.
  • Logo for Social Media Management at Cicero Market
  • Logo for Queen Anne's Lace flowers and gifts, featuring a purple flower illustration and text on a black background.
  • Logo for Indy Urban Hardwood Co., featuring a circular design with a star at the center, adjacent to the company's name in dark text.
  • Logo of a stylized hair follicle with a needle, representing hair restoration, accompanied by the text 'Advanced Hair Restoration & Wellness Clinic' in blue.
  • Stylized black and white illustration of interconnected maze-like paths forming the letters 'P' and 'L'.
  • A logo for Rado Taco, a restaurant specializing in Indian and Mexican cuisine, established in 2021, with gold lettering and a pink, black, blue, and red background.
  • Logo for the Legal Oscars with a stylized black and white book beside the text 'Legal Oscars' in a bold font.
  • The word 'BROWNY' in bold brown letters with a yellow highlight on the letter U.
  • Logo for Harbour Market-Social Media Manager
  • Circular logo with a gold background, featuring the words "butler behavioral" in white text and a white outline of the state of Wisconsin underneath.
  • Black salon sign with gray decorative scissors and text reading 'Thomas Starr Salon.'
  • Logo for Living Sweet Clinic with a house, a heart window, a sunrise, and the clinic name.
  • A black and white illustration of a person standing in front of a large crowd with raised hands, possibly at a concert or rally.
A hand holding a round mirror against a dark background.

the process

1. research

I research and analyze top creators and high-performing content within your niche to identify what’s working and how to apply it to your strategy.

Black and white graphic of a hand holding a pencil, with dotted shading, against a black background.
Black and white photo of a person holding a vintage film camera, pointing it to the left.

2. Script

Using insights from my research and a deep understanding of you and your business, I script a full month of short-form content or plan a content calendar of Mixed Media.

(Your preference)

3. FILM + EDIT

You film the scripts, provide assets (photos, branding, etc.) and I take care of the editing.

(Filming and Photography assist available. Be sure to mention if this is needed during our Discovery Call)

Black and white halftone image of a hand holding a smartphone with a digital interface on the screen.

4. post

I publish your content across your selected social media platforms, including Instagram, TikTok, Facebook, YouTube, and LinkedIn.

packages

  • 12 MIXED MEDIA/MONTH (4 Static Posts, 4 Carousels, 4 Shorts)

    • Onboarding

    • Research

    • Scripting

    • Editing/Brand Match

    • Caption Writing

    • Uploading

    • 4 Sales Focused Stories

    • 2 Platforms

    • Monthly Reports

    • Bio Optimization

    • Email Support

      $695

      OR 12 SHORTS/MONTH‍ $895

  • 16 MIXED MEDIA/MONTH (5 Static Posts, 5 Carousels, 6 Shorts)

    • Onboarding

    • Research

    • Scripting

    • Editing/Brand Match

    • Caption Writing

    • Uploading

    • 6 Sales Focused Stories

    • 2 Platforms

    • Bio Optimization

    • Monthly Reports

    • Email Support

      $895

      OR 16 SHORTS/MONTH $1095

  • 20 MIXED MEDIA/MONTH (6 Static Posts, 6 Carousels, 8 Shorts)

    • Onboarding

    • Research

    • Scripting

    • Editing/Brand Match

    • Caption Writing

    • Uploading

    • 10 Sales Focused Stories

    • 3 Platforms

    • Bio Optimization

    • Monthly Reports

    • Email Support

      $1095

      OR 20 SHORTS/MONTH‍ $1395

  • 30 MIXED MEDIA/MONTH (10 Static Posts, 10 Carousels, 10 Shorts)

    • Onboarding

    • Research

    • Scripting

    • Editing/Brand Match

    • Caption Writing

    • Uploading

    • 12 Sales Focused Stories

    • 4 Platforms

    • Bio Optimization

    • Monthly Reports

    • Email Support

      $1495

      OR 30 SHORTS/MONTH $1795

Smartphone displaying an Instagram profile page of Jonathan, a social media manager from Indiana, with profile details, posts, and stories.

social media isn’t a trend, it’s a powerful, lasting tool for YOUR business growth.

Book A Free Strategy Call To Get Started
Book A Free Strategy Call To Get Started

FAQs

  • Social media is where your customers spend their time and make decisions. More than 5 billion people use social media worldwide.

    A large majority of consumers use social platforms to discover and research products before buying.

    Social media also strongly influences purchasing behavior, with a significant portion of consumers making purchases through social platforms each month.

    In short, an active social presence helps your business get discovered, build trust, and convert people into customers.

  • I handle research, scripting, editing, and posting. Your only responsibility is filming. For most clients, filming averages about four hours per month, though timing varies by business.

    For Indiana-based business owners, in-person content sessions can be included in my service.

  • I work with Instagram, TikTok, Facebook, YouTube, LinkedIn, and X (formerly Twitter). While content can be adapted across platforms, Instagram is the primary focus. At this time, it offers the strongest opportunity for business owners to grow, build authority, and convert an audience into customers.

  • Results vary from business to business. Factors like your niche, target audience, and posting consistency all influence how quickly growth happens.

    Success on social media isn’t about overnight wins. It’s about building a strong personal brand that attracts the right audience, creates trust, and supports long-term business growth. When done correctly, organic social media leads to stronger brand awareness, increased authority, and a loyal audience made up of ideal customers.

    Compared to paid marketing, organic social media may feel slower at first. But the results are more sustainable and far more valuable over time. It requires patience, strategy, and consistency. That’s exactly why it works. If it were easy, everyone would be doing it.

  • Results begin once content starts going live. The initial phase, which includes strategy, research, scripting, filming, and editing, typically takes about three weeks. Once posting begins, momentum and performance start to build from there.

  • Shorts (Video Content)
    Shorts are short-form videos designed to increase reach and visibility. They perform well with platform algorithms and are ideal for storytelling, education, behind-the-scenes content, and building personal connection. Shorts help attract new audiences and drive growth.

    Static Posts (Single Images or Graphics)
    Static posts are single images or graphics used to communicate clear, focused messages. They work well for announcements, branding, promotions, social proof, and quick value-driven content. Static posts support brand consistency and visual identity.

    Carousels (Multi-Slide Posts)
    Carousels allow you to share more information across multiple slides. They are ideal for educational content, step-by-step breakdowns, tips, and storytelling. Carousels encourage longer engagement and are effective for building authority and trust.

  • This service is designed for business owners who are serious about growing and selling through social media and are ready to commit to a proven growth system. It requires consistency, trust in the process, and an investment in strategy that works. If you’re ready to commit, book a call. If you’re not prepared to invest or follow through, this is not the right fit.